The Importance of Employers Using Social Media in Recruiting

Why Use Social Media in Recruiting

Recruiting with social networking is fast becoming a way of life. Whether you are a professional recruiter finding talent for 40 large corporations or an HR professional for a small organization looking for your next sales associate, it would be a mistake to ignore social media as a tool in recruiting. Gone are the days of placing an ad in the local newspaper to attract talent. In our digital, fast paced day and age everything is plugging in, even the pool of applicants. Here are a few statistics that show the growing trend.

• 89% of companies will use social media for recruiting this year. A staggering 83% growth from last year!
• 56% of HR professionals use social networking websites to source potential candidates.
• 14.4 Million people used social media last year to find a new job.

Even with these statistics, you may be nervous about going on to Twitter, Facebook, and LinkedIn to look for candidates for fear of seeing something that may raise future bias. But you feel that social networking is a powerful tool that can be used in business, even human resources. What to do?

Posting Jobs to Leverage Social Media in Recruiting

One of the best ways to use social media in recruiting (without actually searching for potential candidates) is to post jobs to Twitter, Facebook and LinkedIn. This is a free way to get your latest opening out to a large audience in a big way without the risk. With millions of job seekers using social media, iApplicants has streamlined this process for you making it seamless and easy.

How iAppliants Simplifies Social Media in Recruiting

So, here’s how it works. You write a killer job posting in iAppicants and push it to our list of online job boards. Then with one more click, your listing is pushed to Twitter, Facebook and LinkedIn appearing in all the job searches, regardless of friend or subscribed status. Your job seeker goes to Twitter, CareerBuilder, or LinkedIn to search for a new job and see your killer job posting with instructions on how to apply using iApplicants. Your job seeker, excited about the job, Tweets, reposts, or adds it to their favorites and instantly their network or following see your killer job posting as well. This prompts others in their network to Tweet, repost, etc. about the potential position and they jump onto iApplicants to apply as well. Before you know it, your killer job posting has gone viral and you are attracting more applicants than before and hopefully finding that perfectly qualified person for the position. Wait. Did you get that? One login, one job posting with listings on multiple job boards and social networking site, with only a few clicks. It couldn’t get any easier than that.

We make it easy for you to track where your applicants are coming from as well with our powerful reporting and integrated analytics. Did you find that dream employee on Twitter? Were all the applicants from one job board under qualified? Where did a majority of your applicants find your ad? Answers to all of these questions will help you in your talent recruiting and may be interesting to other areas of your organization as well.

To find out how iApplicants simplifies job posting to Facebook click here. To learn more about the perks of using iApplicants to recruit talent on Twitter, click here. For more information about LinkedIn and how iApplicants seamlessly integrates with that platform, click here.