Without an Established Employer Brand, You’re Missing Top Talent
Establishing and communicating employer brand is essential in attracting top talent. Unless you’ve been living under a rock for the past couple years, you’re likely noticing a shift in how organizations manage their employees. If millennials have taught us anything, it’s that we can no longer afford to do business the way we did 50 years ago – drive to work each morning, work at least an eight-hour day, come home to your family, and then continue the cycle for 40 plus years counting down the days until retirement. Employees want more from their work, and also from their life. They understand that a significant chunk of their time will be spent at work, and they want it to be meaningful. They also expect you as HR professionals to convince them that your company meets all of these expectations and more. Missing this vital step could be hugely detrimental to your organization’s employer brand, and your success as a corporate recruiter. Think about it. When you’re searching for talent, your number one goal is to find that diamond-in-the-rough employee – the one that will meet all your needs and be a huge asset to your company. And that’s a great goal. However, this logic starts to unravel if you’re unwilling to assume that this potential superstar employee deserves anything less out of you and your organization as well. Good employees are hard to come by because well, more than likely they’re already employed or if they aren’t, have a lot of really solid offers on the back burner. If you’re hoping to compete, or at the very least, keep up with Jones’s, then you’re going to have to prove that. . .
